Professional Experience

• Spearheaded product design for nascent and developing data-centric enterprise tools, utilized for clickstream analysis, segmentation, and company-wide metrics.

• Actively contributed to the product roadmap, product strategy, impact assessment, and feature prioritization.

• Contributing to the shift towards AI-based solutions by understanding the user pain points and automation opportunities. 

• Served as Accessibility Co-Chair for the organization, collaborating with the Design Standards team to ensure accessibility within the design system.

• Served as the founding designer for a location intelligence startup, establishing the design philosophy within an engineering-driven environment.

• Key member of the product strategy team, contributing to market research, product roadmap development, and feature prioritization.

• Built and managed a team of six designers and front-end developers.

• Created and maintained the design system, including research on reusable components and their implementation in Figma and code.

• Oversaw all creative initiatives, including campaigns, and provided support to the marketing and sales teams as needed.

• Deployed onsite through e-Zest.

• Performed functions such as requirement elicitation, stakeholder interviews, and solution development for the tools to be used by ILO and UNICEF.

• Redesigned the data portal for UNAIDS (part of WHO, that deals with AIDS) to increase user engagement and reduce the requests to the analysis team. 

• Participated in proposal creation and defense, research, stakeholder interviews, and rapid prototyping.

• Designed 50+ apps across device formats 

• Worked in various domains like healthcare, mental health, CRM systems, ERP systems, education, e-commerce, and finance with varying complexities  

• Worked onsite for Bahrain Audit office

• Managed a team of 8 designers 

• Was awarded star performer in ‘16 

• Designed the new logo for e-Zest  

• Participated in e-commerce and travel portal designs 

• Handled the Brown bag initiative during the tenure 

Final year thesis project 

Designed the new dashboard for Volvo buses to suit the Indian context and driver habits. Done at Volvo buses, Banglore, under the guidance of Dr. Paul Piamonte, Prof. K Ramachandran and Prof. Nishant Sharma

Lecturer at Dr. J J Magdum College of Engineering. The focus being Thermodynamics for the second year students and Machine Design for the Final year students.