I design systems
that ship — and
now I build them.
Over 15 years spanning enterprise data tools at Grab, location intelligence platforms, and AI-native products — designing at scale, building design systems, and shipping production software independently.
What I do
Six disciplines.
One designer.
Product Design
Identifying the real problem before designing the solution. 15 years of complex B2B and B2C products across enterprise data, mobility, and AI. 0-to-1 platforms to scaled production-level design.
Accessibility
One of a handful of designers globally recognised as a W3C Invited Expert. CPACC certified. Honorary Doctorate in accessibility.
Design Systems
Built design systems from the ground up — component architecture, governance, accessibility baked at the token level. Systems designed to scale across devices, teams, and codebases without drifting.
UX Research
Full-spectrum researcher — generative discovery, stakeholder interviews, AI-assisted prototype validation, and usability testing on live products with real data. Research that changes the direction of what gets built.
Product Management
Product strategy end-to-end on multiple platforms, from problem definition and roadmap prioritisation to GTM for B2B and internal tools. Comfortable holding the product brief when there isn't a PM in the room.
AI Co-engineering
I design and ship production software using AI-assisted engineering. From concept to deployed product — validated with real users on real data. Not prototyping. The full loop.
Vibemagic
Frustrated by the AI-generated UI slop, I decided to build a whole system to write skills. Vibemagic.in was born out of these efforts.
The platform is crafted to generate a bundle of zip files which can be placed into your AI coding platform and the agent is instructed to read the component specification every time it tries to create an element or add a new page.
The tool is free for use and live.
Visit Vibemagic.inCredentials
Certifications earned
Sharing the knowledge
Published books
Design for the Future You
Elderly start experiencing declined in capacity — this doesn't happen suddenly, but the evidences are there: the squinting of eyes, looking for glasses, minor tremors in fingertips and so on. Traditional accessibility considerations do not take into account this huge user group, which is independent, rich, and contributes to society.
Hence, I decided to compile everything from WCAG, and my experience working with the elderly, into a book that can help designers and builders build better and more inclusive experiences.
Start reading →
Mobile Accessibility Rituals
Helping designers get to an accessible product through prescriptive rituals instead of learning the theory.
WCAG 2.2: Designers' Handbook — Lite
WCAG 2.2 written from a designer's POV — searchable and filterable.
EU Accessibility Impact Sizer
Helping accessibility professionals speak money and ROI.
Theory of Design Systems
The book about building design systems from the ground up.
Mentorship
Mentor with Clymbe
Clymbe is a startup focusing on introducing teenagers to newly emerged career paths. They have selected 100 such professionals, who will guide the young minds in preparing them for these offbeat career paths. UX design is now an almost mainstream career, however, in contrast to the awareness in large cities, second-tier cities are unaware of this profession. Through this platform, I am hoping to help those who are seeking a career in this creative problem-solving field.
Branding
Logo designs
Live & in use
Creative exercises
Timed use
